Before joining NFO, Bill was with Honeywell Information Systems where he held various marketing and sales positions from 1971 until 1974. There he was awarded the Honeywell Pacesetter award for Marketing for two consecutive years and was named "Marketing Man of the Year" Small Group Systems in 1974. Bill was Chairman and Chief Executive Officer of Insight Express, Inc. Insight Express is one of the early first mover pioneers to have developed, in the late 90’s, leading digital market research services to help clients build their brands, reposition their brands and evaluate the effectiveness of advertising messages; utilizing a variety of audiences for a vast number of clients. IX was sold to Millward Brown (WPP PLC) in 2014 and at the time was, and still is, a leader in cross media and helping clients maximize their marketing mix. More than 30 million surveys later, IX continues to apply time tested market research solutions and principles to online applications. Insight Express was headquartered in the United States in Stamford, CT with offices in New York and San Francisco.  More